Customer Problem:

The customer faced a drop in sales of premium products priced ranged between R10,999 and R19,999 and low platform usage of clients training.com tool within a specific South African region. Insights project objective was to upskill retail staff and provide better support in their sales journey through a training program, aiming to improve product knowledge, increase sales and make our clients brand, that brand of choice. Our client also had a low usage rate on their training.com platform which needed addressing.

Solution:

To address the drop in sales of premium products Insight constructed a comprehensive training program which was proposed to upskill retail staff in the targeted South African region. The project involved booking a local venue, catering for staff, and branding the venue to enhance awareness and exposure. The goal was to gather at least 50 retail staff members for a formal 1.5-hour training session. The training covered product knowledge (PC, CPU, Intel Technologies) and provided an opportunity to address retail staff’s questions, aiming to enhance their sales capabilities and product support. Additionally, this initiative aimed to foster stronger relationships between the brand and retail partners, ensuring sustained support and improved sales performance.

On the training.com aspect Insight promoted the client training tool throughout the training in addition to adding aspects of gamification – users who signed up and completed a set number of modules were entitled to a gift item. The gamification process also served as a way for sales representatives to compete with other sales representatives – this creating positive competition and strong tool engagement.

Campaign Duration: 3 months (1 Business Quarter)

Execution:

Identify Target Region: Pinpoint the South African region experiencing a drop in sales of premium products. In this case it was the Cape Area.

Plan Training Program: Develop a comprehensive training curriculum focused on product knowledge (PC, CPU, Intel Technologies) and sales techniques – focus on upselling to more premium products and training.com tool plus get approval from our client.

Book Venue: Secure a suitable venue within the targeted region to host the training event within a suitable budget.

Branding and Catering: Arrange for venue branding to enhance awareness and organize catering for the attendees. Brand design is produced all by Insight Marketing.

Invite Retail Staff: Send invitations to retail staff, aiming to secure at least 50 participants. Invites are sent out by Insight and tracked from sent to event.

Prepare Training Materials: Create and compile training materials, presentations, and any necessary handouts. Once approved by client, we believe its important to leave behind educational material to further assist all sales representatives.

Conduct Training Sessions: Execute the 1.5-hour training sessions, ensuring interactive and engaging delivery. Focus on key technologies, pricing models and competition and training.com tool.

Q&A Session: Allocate time for a question-and-answer sessions to address specific queries from the retail staff.

Collect Feedback: Gather feedback from participants to assess the effectiveness of the training and identify areas for improvement.

Analyse Results: Review the attendance and feedback data, measure the immediate impact on sales performance, and plan follow-up actions if necessary. All data is shared and discussed with our client.

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Data:

FAQs:

We work hand-in-hand with our client to achieve their goals over a full campaign duration. Insight supports the process from beginning to end.

Insight has worked with plenty of venues and conducts research before-hand to enable us to better decide the perfect venue for your event. We look at aspects such as accessibility, food and hotel requirements, technology integration.

Insight works will real-time data tools that enable us to analyse data as collected. We work effectively with the client to determine KPI’s and measurements to accurately provide concise feedback.

Summary:

The Intel Training Roadshow aimed to counteract a drop in sales of premium products in the Cape Area by upskilling retail staff and boosting the client’s training.com platform. Insight Marketing developed a comprehensive training program, booked a venue, and provided catering and branding. The event attracted 63 attendees, exceeding the 50-target, and included a 1.5-hour interactive session covering product knowledge, sales techniques, and the training.com tool. Gamification elements increased engagement with the platform. The training improved staff’s product understanding and sales capabilities, fostering stronger relationships with the brand and boosting platform usage. Customer feedback was highly positive, praising the session’s effectiveness and engagement.

Conclusion:

Businesses choose Insight because of our proven expertise in training and brand development. We excel in creating tailored training programs that effectively upskill staff, enhance product knowledge, and improve sales performance. Our comprehensive approach to project management ensures seamless and engaging experiences. We also integrate innovative solutions like gamification to boost engagement and platform usage. With a track record of successful projects and positive client feedback, Insight Marketing is the trusted partner for achieving outstanding results in staff training and brand exposure.