Digital Marketing

Allowing your audience to connect with your brand.

Here at Insight we make use of social media, mobile devices, search engines and other channels to engage with your new audience.

Innovative ways to advertise

Internet marketing is advertising that is solely on the Internet, whereas digital marketing can take place through mobile devices, on a subway platform, in a video game, or via a smartphone app. We like to think of Internet marketing as a subsection of Digital Marketing. Regardless of the type of your business, be it an app development company or a service provider, you can still benefit immensely from subscribing to Insights digital marketing services. Their advantages over traditional marketing channels is enormous.

Some of these include:

Easy to Measure

With a digital campaign, you can know almost immediately how an ad is performing. Email marketing software allows users to track the performance of their emails. Google Analytics is a very effective tool for measuring specific goals to be achieved.

Low Cost

By planning and implementing a well-targeted digital marketing campaign, you can reach the right customer for a fraction of the cost.

Personalisation

By linking your customer database to your website, you can present targeted offers to people who visit the site. Your customer profile will become more refined as they purchase more from you, and you’ll be able to market more effectively to them.

Social Currency

With a digital campaign, you can know almost immediately how an ad is performing. Email marketing software allows users to track the performance of their emails. Google Analytics is a very effective tool for measuring specific goals to be achieved.

Some of these include:

Easy to Measure

With a digital campaign, you can know almost immediately how an ad is performing. Email marketing software allows users to track the performance of their emails. Google Analytics is a very effective tool for measuring specific goals to be achieved.

Low Cost

By planning and implementing a well-targeted digital marketing campaign, you can reach the right customer for a fraction of the cost.

Personalisation

By linking your customer database to your website, you can present targeted offers to people who visit the site. Your customer profile will become more refined as they purchase more from you, and you’ll be able to market more effectively to them.

Social Currency

With a digital campaign, you can know almost immediately how an ad is performing. Email marketing software allows users to track the performance of their emails. Google Analytics is a very effective tool for measuring specific goals to be achieved.

Solutions Insight Marketing
Can Offer You:

  • Social Media Marketing

Insight is responsible for creating and designing broad social campaigns that travel across a variety of platforms i.e. Facebook, Instagram, LinkedIn.

  • Website Marketing

A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.

  • Content Marketing

The tools of content marketing include blogs, e-books, online courses, infographics, podcasts, and webinars.

  • PPC Advertising

PPC advertising enables marketers to reach Internet users on a number of digital platforms through paid ads. The most popular PPC platforms are Google Ads and Facebook Ads.

  • Email Marketing

Email marketing is still one of the most effective digital marketing channels. Many digital marketers use all other digital marketing channels to add leads to their
email lists and then, through email marketing, they create customer acquisition funnels to turn those leads into customers.

  • Video Marketing

YouTube has become the second most popular search engine and a lot of users are turning to YouTube before they make a buying decision, to learn something, read a review, or just to relax. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns

  • SMS Messaging

As technology has advanced, many text-to-give campaigns also allow customers to directly pay or reply via a simple text message.

  • TV ADs

Insight will be responsible for the design of the campaign, this including all video content, booking of advertisement slots & managing the campaign from beginning to end.