Customer Problem:

The customer faced challenges in promoting their Intel Africa Masters gaming event, struggling to reach their marketing goals and concerned about insufficient participation and viewership. They feared the event might not stand out, making it difficult to track success and achieve a strong return on investment. Additionally, the partnered retail store risked reduced foot traffic and sales, potentially harming its reputation and credibility.

To solve this, the customer sought a promotion agency in South Africa to create a comprehensive marketing strategy. This included selecting ideal marketing placements, targeting high foot traffic areas, and organizing in-store promotions. The process involved brainstorming marketing materials, identifying prime locations, designing custom assets, manufacturing, and managing Point of Sale (POS) placement and installation.

Solution:

To address the challenge, Insight Marketing proposed a collaborative promotion campaign with the retailer, leveraging all available advertising spaces inside and around the store. This activation featured ceiling banners, cardboard cutouts, billboards, and POS displays on tables. The primary goal was to increase brand awareness, visibility, and recognition, effectively promoting Intel’s events, new products, and offers.

The campaign involved identifying all marketing tools provided by the retailer, researching high-traffic areas around retail branches, designing marketing assets, and overseeing production, delivery, and installation. This comprehensive strategy aimed to maximize exposure and drive engagement for Intel’s promotions.

Program Duration: 3 Months

Execution:

Campaign Process Overview

Identifying Marketing Tools: Insight Marketing will evaluate available marketing placement options and determine the appropriate types of marketing materials to produce for maximum impact.

Researching Popular Locations: High-traffic locations where retail branches are located will be thoroughly researched to ensure optimal visibility and consumer engagement.

Designing Assets: Multiple design drafts will be created using approved marketing assets. Each design will be reviewed and authorized by all parties before moving into production.

Production: Whenever possible, Insight Marketing will handle in-house production. For larger-scale materials, trusted third-party vendors will be utilized to ensure quality and consistency.

Delivery and Installation: The Insight team will oversee the delivery and installation of all marketing assets, maintaining clear communication throughout the process to meet the expectations of both the customer and the retailer.

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FAQs:

No, Insight Marketing provides a comprehensive range of branding solutions, including large-scale marketing materials such as billboards, banners, and equipment for major events, in addition to smaller POS campaigns.

Insight Marketing will conduct in-depth research to identify high-traffic locations that meet key criteria, ensuring maximum reach and engagement with the target audience.

Insight Marketing’s in-house design team will create a variety of design options that align with the customer’s campaign theme and vision, ensuring a cohesive and impactful presentation.

Summary:

The promotion agency in South Africa focused on boosting brand visibility and awareness, aiming to reach 100% of in-store consumers. By strategically placing eye-catching displays, retailers were able to communicate effectively with shoppers, increase dwell time, and drive revenue. These in-store tactics complemented online efforts, creating a cohesive brand presence and a seamless customer experience.

Leveraging Insight Marketing’s strong relationships with South African retailers, Intel executed a 360-degree promotional strategy, maximizing event visibility and engagement. As a result, consumer engagement and conversions saw an increase of up to 20%, transforming browsers into buyers.

Insight Marketing’s goal was to enhance the customer experience, create an immersive brand environment, and encourage social media sharing to extend the event’s reach and impact.

Conclusion:

Unlock exceptional results with Insight Marketing’s expertise in large-scale marketing activations. Our specialized team develops tailored strategies and creative solutions for seamless execution that drives audience engagement. Utilizing data-driven insights, we deliver impactful campaigns that significantly elevate your brand’s presence.

Experience personalized service, transparent communication, and a collaborative approach, all supported by industry recognition and numerous client success stories. As a leading promotion agency in South Africa, we seamlessly integrate strategy, creativity, media, and production to achieve remarkable outcomes. Trust Insight Marketing to bring your vision to life and attain unparalleled success in your marketing endeavours.