Customer Problem:

The customer encountered a challenge in effectively and efficiently delivering training on updated brand messaging, technologies, and sales techniques to their sales team. While individual Intel training sessions conducted during operational hours positively impacted sales, discussions among sales representatives often led to misunderstandings about product expertise. The customer needed all employees to grasp the latest product knowledge and be able to respond to various situational scenarios regarding the product. This required developing a coordinated schedule, creating concise and digestible training sessions, and researching situational issues.

Solution:

To address the challenge, Insight Marketing proposed a classroom training rollout to enhance the sales team’s skills and boost their confidence in the client’s product across various retail locations and demographics. This approach included demonstrating product capabilities, sharing real-world customer interactions, translating technical information, and gathering feedback from the sales team. Trainings were conducted in the mornings before B2C operations to ensure maximum focus and engagement from the trainees. The rollout aimed to cover key points, eliminate misconceptions, and ensure accurate product delivery in both B2B and B2C settings. Insight Marketing managed the entire program, including planning, negotiating, content creation, and feedback optimization. The overall goal was to create a learning experience that simultaneously imparted product knowledge and addressed sales obstacles.

Rollout Duration: 2 Months

Execution:

To address the challenge, Insight Marketing proposed a classroom training rollout to enhance the sales team’s skills and boost their confidence in the client’s product across various retail locations and demographics. This approach included demonstrating product capabilities, sharing real-world customer interactions, translating technical information, and gathering feedback from the sales team. Trainings were conducted in the mornings before B2C operations to ensure maximum focus and engagement from the trainees. The rollout aimed to cover key points, eliminate misconceptions, and ensure accurate product delivery in both B2B and B2C settings. Insight Marketing managed the entire program, including planning, negotiating, content creation, and feedback optimization. The overall goal was to create a learning experience that simultaneously imparted product knowledge and addressed sales obstacles.

Rollout Duration: 2 Months

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FAQs:

How will the Insight trainers improve customer engagement?

The Insight team will have detailed research of each selected store and the challenges they face. The training itself will cater to addressing each stores unique attributes and clientele and optimize the messaging accordingly to improve customer confidence in the retail sales team.

How will my staff stay motivated to push sales?

The Insight team aims to build strong relationships with both management and the sales team. Consistent store visits after training help to maintain these relationships and foster mutual respect between trainers and trainees.

How will any new staff be updated on product information?

The Insight team provides one-on-one training sessions to ensure all new staff members are up to date. This approach helps address any new challenges that may arise after classroom training with existing staff members.

How frequent are the classroom trainings?

Classroom training rollouts typically occur during significant changes in the industry and product line. They are primarily warranted when misleading information becomes too prominent in the retail space, negatively impacting sales.

Summary:

The Intel Training Rollout is designed to boost sales confidence and communication skills while ensuring the retail sales team is equipped with the latest product information. Intel has faced a slowdown in sales for certain products, mainly due to the sales team’s declining confidence and insufficient preparation for delivering effective sales pitches. To address this, Insight Marketing developed a comprehensive solution to convey product messaging clearly and efficiently. We collaborated with Intel’s retail channels to eliminate any ambiguities. Over the past three months, the sales team has seen increased customer retention and repeat buyers, thanks to enhanced service quality and communication skills. The team appreciated the targeted training on the new product and how to apply this information in their daily sales efforts. Insight Marketing’s thorough planning, execution, and post-analysis aim to deliver product knowledge in an easily understandable manner, optimizing B2C engagement.

Conclusion:

Opting for Insight Marketing provides access to over 15 years of expertise in product development and product awareness. Our diverse team enables us to reach new heights and address upcoming challenges before they significantly impact business development. We excel at staying up-to-date with market trends and buying behaviour to maximize clientele reach and exposure to their target customers. Insight Marketing prioritizes client needs and challenges, offering multiple optimized solutions to address issues effectively.