Customer Problem:

The customer encountered challenges in maximizing their share of voice in retail stores, including issues such as misprinted or outdated product labels and laptop screens entering sleep mode. Additionally, there were instances of customers tampering with laptops by changing passwords or installing malicious software. To address these issues and build product awareness, differentiate from competitors, and encourage hands-on experience, the customer implemented a strategy that involved acquiring an Intelligent Point of Sale (IPOS) system, scheduling regular call cycles, installing necessary software, and ensuring ongoing product maintenance through frequent store visits.

Solution:

To tackle the challenge, Insight Marketing proposed implementing a secure on-screen solution (IPOS) program at select retail stores to enhance Intel’s hands-on experience and visual presentation. The program is designed to generate interest, highlight unique features, and provide sales support for Intel products. Insight Marketing ensured that the targeted stores were equipped with the latest version of IPOS and received frequent maintenance from our field team. We managed the entire process, including acquiring the appropriate software, scheduling timely store visits, and maintaining product integrity. Our objective is to demonstrate the value of the products to retail stores and illustrate how the IPOS software can aid in closing sales.

Program Duration: On-going

Execution:

Obtaining IPOS: Create an IPOS profile in accordance with the selected retailer’s specifications. Acquire the software through approved client portals.

Scheduling: Develop a call cycle to ensure regular visits to stores. This approach facilitates relationship-building with the sales team and management, leading to a smoother installation process.

Installation: The Insight team installs the software on demo units in the store.

Training: Provide training to staff on the installation and uninstallation of the program. This ensures that demo units can be sold without the IPOS software interfering with the sales process.

Revisits: The Insight team will perform regular updates to ensure the IPOS software incorporates the latest features and is installed on new demo devices.

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Data:

FAQs:

IPOS offers an accurate representation of the device in question. Some customers may want to know the intricate specs of the device, IPOS provides an interactive experience and up-to-date insights on product offerings all manufactured by Insight.

The Insight team will install the software in-store and train the staff on how to install, use, and uninstall IPOS. IPOS intends to provide the sales staff with a valuable tool to facilitate the sales process, answer questions, and address customer concerns. Insight manages the support of all retail staff supporting the project.

IPOS will demonstrate the laptop’s capabilities, building trust with potential customers and increasing the likelihood of a sale. Allowing customers to see the product in action reduces the risk of purchasing a product that doesn’t meet their expectations – Insight has tailored/manufactured this solution specifically to the clients needs.

Summary:

The IPOS program is designed to provide an engaging experience by allowing customers to interact directly with laptops, exploring their features and capabilities. The customer faced challenges with demo units where screens were either turned off or tampered with by customers. Insight Marketing’s solution involved showcasing the laptop’s visual capabilities and running software applications, games, or resource-intensive programs to demonstrate its performance, speed, and efficiency through IPOS.

We collaborated with various retail channels and observed that the IPOS software effectively assisted customers while allowing sales team members to attend to other customers. The program resulted in a 30% increase in customer retention, driven by enhanced customer experience and positive word-of-mouth. The sales team appreciated the IPOS software for its multiple capabilities and the way it reduced their workload during peak hours. Insight Marketing’s comprehensive planning, execution, training, and ongoing support ensured that laptops remained active and contributed to daily sales activities.

Conclusion:

Partnering with Insight Marketing means collaborating with a dedicated team committed to delivering thorough and punctual service. Our successful IPOS Program has been integrated into retail channels for over 10 years, significantly impacting the PC sales market. By leveraging the benefits of IPOS on laptop screens, we effectively boost laptop sales through engaging customer interactions, showcasing product value, and supporting the sales process. Customer loyalty to retail channels is strengthened through enhanced customer experiences and product presentations. We take pride in our strategic planning, market research, creativity, and integrity, ensuring that our activations are designed to maximize positive results.