Public Relations

Maintaining a positive relationship between you and your audience.

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The relationship between you and the public is the foreground of importance when it comes to successful marketing. Here at Insight marketing, we strive to ensure that the relationships you have built with the general public are beneficial to you and are further maintained to allow for the growth of that relationship.

With Insight marketing, we strive to ensure that the relationships you have built with your customers and the general public are beneficial to you and are then maintained to further grow that relationship.

This is similar to advertising in that the purpose is to build the reputation of your brand via digital platforms by turning your organization’s message into a story people can connect with.

Benefits of Public Relations

Key messages and milestones

A well-timed press release about a new product, for example, can help support marketing campaigns and conferences at which the product is first presented. When PR activities are coordinated with other marketing activities, organizations can amplify messages from other channels.

Trustworthy

People trust publicity more because it is perceived as more objective. Paid advertisements, on the other hand, are viewed with a degree of skepticism since companies can tend to make just about any claim they want.

Pride among employees

Organizing and/or sponsoring charitable activities and community events can boost employee morale and pride (both of which are boosted by publicity, too), and can also facilitate teamwork and collaboration.

Website that engages visitors

In what follows, the content you provide will promote your organization’s Web site, which will keep generating interest and traffic for a long time to come. A visitor may also visit your site to inquire about product developments, plans for growth, or personnel updates.

Benefits of Public Relations

  • Write and distribute press releases
  • Speech writing
  • Create and execute special events designed for public outreach and media relations
  • Conduct market research on the firm or the firm’s messaging
  • Expansion of business contacts via personal networking or atten dance and sponsoring at events
  • Writing and blogging for the web (internal or external sites)
  • Social media promotions and responses to negative opinions online

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